Why Vitamin D?

Once thought of only as a cure for weak bones, Vitamin D has recently been proven integral to human health. Our new understanding of Vitamin D’s role in the human microbiome has shown it supports the body’s immune response, cardiovascular health, and healthy pregnancy, among other functions.

Our advocacy campaign, Vitamin D for All, has the sole purpose of making inexpensive but effective Vitamin D supplements readily available to American families who are most susceptible to malnutrition and poor health outcomes. We are asking that Congress update the rules of the supplemental nutrition assistance programs funded through the farm bill to allow SNAP participants to choose certain Vitamin D products while using their SNAP benefits.

The underlying premise is that providing better options results in better choices. Given the proven benefits of Vitamin D, and its low cost, we expect wide use of this essential nutrient — and a resulting improvement in many measures of health.

We look forward to your support for this important initiative.

Vitamin D – It’s a SNAP!

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